23/02/2026
An activation that brings GWM vehicles to life beyond the showroom
Johannesburg, 23 February 2026 . GWM is set to ignite the energy at the Kfm Galaxy Day 2026 as the Official Vehicle Partner, bringing to life Galaxy Full of Cars, a multi-platform activation designed to strengthen brand visibility, product consideration and cultural relevance across South Africa.
This partnership is about more than event presence; it represents a strategic opportunity for GWM South Africa to engage with a high-value, culturally influential audience in a setting where consumers can experience the vehicles first-hand. Galaxy Full of Cars moves the brand beyond traditional advertising into immersive, lifestyle-led engagement, turning awareness into real consideration. The activation provides a platform to showcase GWM’s model range, including the iconic HAVAL H6, HAVAL H7, Jolion Pro, P300 and TANK 300 , within environments that reflect how consumers live, travel and interact with mobility products. This experiential approach reinforces GWM as a modern, confident and design-led brand, while creating memorable moments that foster lasting connections.
Taking place on Saturday, 28 March 2026 at Sandringham Farm in Stellenbosch, Kfm Galaxy Day is one of the Western Cape’s most anticipated lifestyle events. Gates open at 9 AM, with performances running from 11 AM to 7 PM, and the festival is expected to attract approximately 10 000 attendees. The event draws Kfm’s highly engaged, lifestyle-driven audience, offering GWM an ideal platform to strengthen its presence in the Western Cape market and connect meaningfully with consumers in a vibrant, shared environment. By integrating brand experiences into this setting, GWM can demonstrate its commitment to culture, design and mobility in a way that goes beyond conventional marketing.
“Galaxy Kday is a cultural milestone that connects people through music, energy and shared experiences,” says Floyd Ramabulana, Head of Marketing at GWM South Africa. “For GWM, this partnership allows us to showcase our vehicles in an environment that mirrors everyday life. Attendees can see how our models fit into routines, adventures and moments shared with friends and family. It positions GWM as a confident, design-led brand, while providing engaging experiences that extend well beyond the showroom.”
A Galaxy Full of Cars, On Air and On the Ground
The activation spans radio, on-ground experiences and digital engagement, combining multiple touch points to maximise audience interaction. In the lead-up to the event, Kfm listeners will be guided through the GWM galaxy via weekly on-air segments, each highlighting a different vehicle and how it fits into everyday South African life. As part of this, GWM invites the audience to help celebrate everyday stars with the Galaxy Full of Cars competition.
Participants can send a WhatsApp voice note nominating a star in their life and explain why they deserve an unforgettable experience. Each day, the best nomination (both the nominator and their star) will be called live on air to share their story. Winners will receive 2x Kday hospitality tickets.
The competition is supported across GWM’s social media platforms, including Facebook, X, Instagram and TikTok (@gwmsouthafrica) , with hashtags #GWMGalaxyFullofCars, #GWMSouthAfrica, #GoWithMore. Fans are encouraged to tag GWM in their posts, and further details are available on the GWM website at https://www.gwm.co.za.
On festival day, the activation transforms Sandringham Farm into a curated GWM universe. Attendees can explore vehicle displays, engage with interactive brand experiences, and enjoy hands-on opportunities to interact with the cars. The experience is designed to be immersive and shareable, encouraging social media content creation and digital amplification. This ensures that GWM’s presence extends beyond the event itself, reaching Kfm’s broad audience through online channels, on-air follow-ups and social engagement.
As excitement builds for Kfm Galaxy Day 2026, GWM invites audiences to step into a universe of bold design, innovation and experience, discovering how its vehicles fit naturally into modern South African life.
