Reports to: Head: Marketing, Brand and PR
1. Main Purpose of the Job
The Senior Brand Manager is responsible for developing and implementing integrated brand and marketing strategies for GWM in South Africa to strengthen brand equity, increase market share, drive customer engagement, and support vehicle sales growth.
The role oversees brand positioning, product marketing, integrated campaigns, digital marketing, agency management, dealer marketing, and marketing budgets. It also provides leadership to the Brand Specialist, ensuring effective campaign execution, consistent brand communication, and measurable marketing performance aligned with business objectives and international brand guidelines.
2. Qualifications and Experience
● A bachelor’s degree in Marketing, Brand Management, Communications, or a related field. An honours degree is advantageous.
● Seven to eight years’ experience in brand management or marketing.
● Four to five years’ experience in the automotive industry, preferably within an OEM environment.
● Proven experience developing and executing integrated marketing strategies and campaigns.
● Experience managing creative agencies, digital platforms, and external service providers.
● Experience in budget management, financial reporting, and campaign ROI analysis.
● Demonstrated ability to manage projects, lead team members, and collaborate with international stakeholders.
3. Key Competencies
● Strong strategic thinking and commercial acumen.
● Excellent communication, copywriting, and presentation skills.
● Strong project management and organisational capabilities.
● Analytical skills and proficiency in interpreting marketing performance data.
● Creativity, innovation, and awareness of emerging marketing trends.
● Strong stakeholder, agency, and team management skills.
● Understanding of digital marketing, social media, SEO, and customer engagement.
● Ability to manage multiple priorities and deliver within tight deadlines.
4. Principal Areas of Accountability
4.1 Brand and Product Marketing
● Develop and implement brand strategies and annual marketing plans for GWM Haval.
● Lead product marketing initiatives, vehicle launches, and promotional campaigns.
● Ensure consistent brand positioning, messaging, and visual identity across all channels.
● Identify opportunities to strengthen brand awareness, differentiation, and market share.
4.2 Integrated Marketing and Digital Campaigns
● Plan and oversee integrated campaigns across digital, social media, public relations, influencer, and dealer marketing channels.
● Oversee creative development, content production, campaign implementation, and performance optimisation.
● Monitor campaign effectiveness and recommend improvements based on market insights and analytics.
4.3 Agency and Supplier Management
● Manage creative, media, digital, and other marketing agencies and service providers.
● Develop campaign briefs, manage approvals, and monitor deliverables against agreed timelines and quality standards.
● Evaluate agency performance and ensure effective use of marketing resources.
4.4 Dealer and Influencer Marketing
● Coordinate dealer marketing initiatives to support lead generation, customer engagement, and vehicle sales.
● Provide marketing guidance to dealers and oversee dealer marketing claims in line with approved procedures.
● Manage influencer partnerships and evaluate campaign effectiveness and return on investment.
4.5 Budget and Financial Management
● Develop and manage the brand marketing budget.
● Monitor expenditure, supplier costs, dealer claims, and budget reconciliations.
● Evaluate marketing investment against campaign performance and commercial objectives.
● Prepare regular budget and performance reports for the Head: Marketing, Brand and PR.
4.6 Market Intelligence and Reporting
● Monitor competitor activity, market trends, customer insights, and automotive industry developments.
● Analyse campaign performance, digital metrics, and marketing effectiveness.
● Prepare reports and recommendations to improve brand performance, lead generation, and sales contribution.
4.7 Team Leadership
● Provide direction, guidance, and support to the Brand Specialist.
● Allocate responsibilities, monitor deliverables, and ensure campaigns are executed accurately and on time.
● Promote collaboration, accountability, and continuous improvement within the team.
4.8 Governance and Brand Compliance
● Ensure marketing activities adhere to brand guidelines, company policies, and applicable legislation.
● Maintain appropriate controls over campaign approvals, marketing expenditure, and agency engagements.
● Identify and escalate potential brand, financial, and reputational risks.
5. Key Performance Indicators
Performance will be measured against agreed annual targets, including:
● Brand awareness, consideration, and market-share growth.
● Campaign effectiveness and contribution to vehicle sales and lead generation.
● Digital reach, engagement, and conversion performance.
● Marketing budget adherence and return on investment.
● Agency performance and campaign delivery timelines.
● Dealer marketing effectiveness and compliance.
● Influencer campaign performance.
● Quality and timeliness of market intelligence and reporting.
● Performance and development of the Brand Specialist.
● Compliance with brand standards and internal governance requirements.
CVs to be emailed to careers@gwm.co.za
Closing date: 26 October 2026
