Reports to: Communications Manager
1. Main Purpose of the Job
The Events Coordinator is responsible for planning, coordinating, and executing impactful events that showcase the company’s vehicles, products, and brand. This includes new product launches, media engagements, press events, media drives, exhibitions, and corporate events.
The role aims to deliver memorable brand experiences, generate positive media coverage, strengthen stakeholder relationships, and support marketing and sales objectives. The Events Coordinator works closely with the Communications, Marketing, Sales, Product, and external agency teams to ensure events are professionally delivered, aligned with brand guidelines, and executed within approved budgets.
2. Qualifications and Experience
● A diploma in Event Management, Marketing, Communications, or a related field.
● Three to five years’ experience in event planning and coordination, preferably within the automotive industry.
● Proven experience managing product launches, media events, and corporate or promotional events.
● Experience managing event budgets, suppliers, venues, and logistics.
● A valid driver’s licence and willingness to travel frequently.
● Flexibility to work evenings, weekends, and extended hours when required.
● Experience working with international stakeholders and multicultural teams will be advantageous.
3. Key Competencies
● Excellent organisational, planning, and multitasking skills.
● Strong written and verbal communication and interpersonal skills.
● Creativity and attention to detail.
● Effective problem-solving and decision-making under pressure.
● Strong project management and stakeholder coordination capabilities.
● Proficiency in Microsoft Office and event management tools.
● Understanding of marketing principles, brand guidelines, event safety, and budget management.
● Ability to adapt to changing circumstances and manage last-minute requirements.
4. Principal Areas of Accountability
4.1 Event Planning and Execution
● Plan and coordinate new vehicle launches, media events, press conferences, media drives, exhibitions, and corporate events.
● Develop event concepts, schedules, run sheets, briefing documents, and operational plans.
● Oversee event setup, on-site coordination, execution, and breakdown.
● Ensure all events deliver a high-quality brand experience and meet agreed objectives.
4.2 Media and Stakeholder Coordination
● Coordinate media invitations, attendance, briefings, and event requirements.
● Work with the Communications Manager and PR team to maximise media participation and coverage.
● Liaise with internal departments, dealerships, agencies, venues, and suppliers to ensure effective event delivery.
● Coordinate event-specific marketing materials, presentations, press kits, and product information.
4.3 Logistics and Supplier Management
● Manage venue bookings, supplier arrangements, catering, accommodation, transport, and event equipment.
● Coordinate vehicle transportation, display arrangements, demonstration vehicles, and media drive logistics.
● Ensure vehicles and event materials are prepared and presented in accordance with brand standards.
● Monitor supplier performance, timelines, and deliverables.
4.4 Budget and Financial Management
● Develop and manage event budgets in line with approved expenditure.
● Obtain supplier quotations, track costs, and manage invoices and reconciliations.
● Identify cost efficiencies while maintaining event quality and brand standards.
● Maintain accurate event expenditure records and supporting documentation.
4.5 Brand, Digital and Communications Support
● Ensure events align with the company’s brand identity, messaging, and marketing strategy.
● Collaborate with digital marketing teams to coordinate social media coverage, photography, video content, and event communications.
● Support the creation of engaging event content before, during, and after each event.
● Ensure accurate product information and consistent brand messaging across all event materials.
4.6 Reporting and Continuous Improvement
● Maintain an annual event calendar and communicate upcoming activities to relevant stakeholders.
● Collect attendee feedback and evaluate event effectiveness.
● Prepare post-event reports covering attendance, media coverage, expenditure, stakeholder feedback, and return on investment.
● Identify opportunities to improve future events and overall event management processes.
● Ensure compliance with company policies, event safety requirements, and relevant procedures.
5. Key Performance Indicators
Performance will be measured against agreed objectives, including:
● Successful delivery of events within approved timelines and budgets.
● Quality of event execution and attendee experience.
● Media attendance, coverage, and stakeholder engagement.
● Effective vehicle and event logistics.
● Supplier performance and cost management.
● Accuracy of event documentation and financial reconciliations.
● Quality and timeliness of post-event reports.
● Compliance with brand guidelines, safety requirements, and company policies.
CVs to be emailed to careers@gwm.co.za
Closing date: 26 October 2026
