Reports to: Communications Manager
1. Main Purpose of the Job
The Digital Specialist is responsible for managing and optimising the organisation’s digital platforms, with a strong focus on mobile application management, content updates, functionality, user experience, and performance. The role also oversees website content, social media channels, digital communications, and analytics to enhance customer engagement and support business objectives.
Working closely with the Communications Manager, IT teams, and external service providers, the Digital Specialist ensures that digital platforms remain accurate, accessible, user-friendly, and aligned with the organisation’s communications strategy.
2. Qualifications and Experience
● A degree or diploma in Digital Marketing, Digital Communications, Information Systems, Marketing, or a related field.
● Three to five years’ experience in digital platform management or digital communications.
● Proven experience managing or administering mobile applications.
● Experience coordinating app updates, testing, enhancements, and technical issue resolution.
● Experience managing websites, social media platforms, and digital content.
● Working knowledge of digital analytics, user experience, and performance reporting.
● Experience working with developers, technology providers, and internal stakeholders.
3. Key Competencies
● Strong understanding of mobile application management and digital user experience.
● Excellent digital content creation, writing, and editing skills.
● Analytical and problem-solving capabilities.
● Strong project management and organisational skills.
● Knowledge of app analytics, website management, and social media platforms.
● Attention to detail and commitment to quality control.
● Effective communication and stakeholder management skills.
● Understanding of digital privacy, data protection, and information security.
4. Principal Areas of Accountability
4.1 Mobile Application Management
● Manage the day-to-day administration, content, and operational performance of the organisation’s mobile application.
● Coordinate app updates, new features, enhancements, testing, and releases with developers and relevant stakeholders.
● Monitor app functionality, usability, performance, user feedback, and technical issues.
● Manage in-app content, promotional placements, and push notifications.
● Track app downloads, active users, engagement, retention, and feature adoption.
● Identify opportunities to improve user experience, functionality, and customer engagement.
4.2 Website and Digital Platform Management
● Maintain accurate and up-to-date website content.
● Coordinate website updates, technical improvements, and content enhancements.
● Ensure consistency across the application, website, and other digital channels.
● Monitor platform performance and escalate technical issues where necessary.
4.3 Digital Communications and Content
● Manage social media platforms and digital content calendars.
● Create, publish, and monitor engaging digital content across relevant channels.
● Coordinate digital campaigns, multimedia content, and online communications.
● Monitor online engagement and escalate sensitive customer or reputational issues to the Communications Manager.
4.4 Analytics and Reporting
● Monitor app, website, social media, and digital campaign performance.
● Prepare regular reports on user engagement, platform performance, and digital communications.
● Analyse user behaviour and feedback to identify improvement opportunities.
● Recommend initiatives to improve app adoption, retention, engagement, and overall digital effectiveness.
4.5 Stakeholder and Supplier Management
● Coordinate with IT teams, app developers, website providers, and external digital agencies.
● Track technical issues, enhancement requests, project timelines, and deliverables.
● Ensure digital updates and content changes follow established approval procedures.
● Work with internal stakeholders to align digital activities with communications and business objectives.
4.6 Governance and Compliance
● Ensure digital content complies with brand guidelines and approved communications.
● Support adherence to data protection, privacy, copyright, and information security requirements.
● Maintain records of platform updates, approvals, incidents, and performance reports.
● Escalate significant technical, security, and reputational risks appropriately.
5. Key Performance Indicators
● Mobile application performance, stability, and user experience.
● App adoption, active users, engagement, and retention.
● Timely delivery of app updates, enhancements, and issue resolution.
● Accuracy and timeliness of application and website content.
● Digital content quality and social media engagement.
● Accuracy and timeliness of digital performance reporting.
● Effective coordination with internal teams and external service providers.
● Compliance with digital governance, privacy, and security requirements.
CVs to be emailed to careers@gwm.co.za
Closing date: 26 October 2026
