Reporting to: Head of Marketing
Job Purpose
To plan, manage and monitor the implementation of all product activities and processes to deliver on product go-to-market strategies.
Minimum Requirements:
● A relevant 3-year tertiary qualification in Business Administration or Marketing
● 3 - 5 years' experience in a similar role within the Automotive industry
● A broad understanding of the Automotive industry
● A valid South African driver's licence
Responsibilities:
● Formulating product strategies to enhance sales and capture market share. Developing counter and first-move strategies to stay ahead of our competitors.
○ Model specification setting
○ Grade strategy development
● Specification selection based on available new technologies as well as emerging technologies. Liaising with dealers and customers as to what specifications are critical to customer satisfaction.
● Product Plans – Developing detailed product plans per product line.
● Pricing Models – Building models to determine the optimal price of products.
● Research and Monitoring – Competitor analysis and conducting research to stay abreast of consumer and competitor trends. Developing research proposals and briefs.
● Relationship Management – Sourcing information from our regional headquarters as well as maintaining a professional working relationship with all stakeholders.
● Target Market Analysis – Customer profiling.
● Data Mining
● Project Management – Ensuring standard lead times are met and the management of various task associated with vehicle launches.
● Brand Reviews – Studying product, specification, trim and model effectiveness and suggesting improvements based on research results.
● Develop strategies for new products which are in line with the company's goals and which complement the overall product line-up.
● Positioning - Ensure positioning of products is based on consumer needs and ensuring it complements the overall brand image.
● Work closely with Marketing to collaborate on product launch and promotion strategies.
● Creating lifecycle plans to keep products relevant.
● Presenting findings to Management.
Behavioural Competencies
● Business acumen
● Attention to detail
● Interpersonal effectiveness
● Planning and organising
● Tenacity
Technical Competencies
● Vehicle specification compilation
● Pricing and specification analysis
● Product knowledge
● Excellent presentation skills
● Excellent MS Office skills
● Candidate must have an understanding of the South African market, customer needs, competitive products and environment, and pricing dynamics.
CVs to be emailed to careers@gwm.co.za
Closing date: 31 May 2026
