Reporting to: Head of Marketing
Main Purpose of Job
To plan, organise, and execute high-impact events, including media engagements and new product launches, that showcase the company's vehicles and brand. The role aims to create memorable experiences that drive brand awareness, generate positive media coverage, and support sales objectives for new and existing product lines.
Qualifications and Experience Minimum
Qualification
● Diploma certification in Event Management or Marketing
● Professional certification in Event Planning is advantageous
Knowledge & Experience
● 3–5 years of experience in event planning, preferably in the Automotive industry
● Proven track record of managing product launches and media events
Special Conditions
● Willingness to travel frequently for events
● Ability to work flexible hours, including evenings and weekends
● Valid driver's licence and clean driving record
● Comfortable with public speaking and interactions
● Understanding and respect for different international cultures
Behavioural Competencies
● Excellent organisational and multitasking skills
● Strong attention to detail and ability to meet deadlines
● Exceptional interpersonal and communication skills
● Problem-solving ability and quick thinking in high-pressure situations
● Creativity in event concept development and execution
● Adaptability to changing circumstances and last-minute adjustments
● Ability to work well in a close-knit team
Technical Competencies
● Proficiency in event management software and tools
● Strong knowledge of Microsoft Office Suite
● Understanding of marketing principles and brand guidelines
● Knowledge of health and safety regulations for events
● Basic financial training/understanding for budget management
Principal Areas of Accountability
● Plan and execute new product launch events, showcasing vehicles to media, dealerships, and VIP guests
● Organise press and media engagements, including press conferences, media drives, and product demonstrations
● Coordinate logistics for auto shows and exhibitions, managing vehicle displays and brand presence
● Develop and maintain event budgets, ensuring cost-effectiveness while delivering high-quality experiences
● Collaborate with the marketing and PR teams to align event messaging with overall brand strategy
● Create detailed event timelines, run sheets, and briefing documents for all stakeholders
● Manage relationships with vendors, venues, and suppliers
● Coordinate with internal departments (Product, Sales, Advertising Agency, etc.) to ensure accurate information is presented at events
● Oversee on-site event operations, including setup, execution, and breakdown
● Develop and implement strategies to maximise media attendance and coverage at events
● Coordinate vehicle logistics for events, ensuring proper transportation and display of demo units
● Collect and analyse post-event feedback for reporting and improvement
● Maintain an event calendar and communicate upcoming activities to relevant departments
● Ensure all events comply with brand guidelines and company policies
● Assist in creating event-specific marketing materials and press kits
● Provide regular reports on event performance, including attendance, media coverage, and ROI
● Collaborate with the digital marketing team to create content for social media coverage of events and product launches
CVs to be emailed to careers@gwm.co.za
Closing date: 31 May 2026
