Purpose Of Position:

The Brand Specialist will focus on developing and executing marketing strategies for the GWM HAVAL products across multiple channels. This role aims to enhance brand visibility, drive customer engagement, and ultimately increase vehicle sales and market share.

Minimum Qualifications:

● Bachelor’s degree in Marketing, Digital Marketing, Communications, or Brand Management.

● An Honour’s degree in a relevant field is advantageous.

Skills And Experience:

Minimum Qualification

● Minimum of 5 years of experience managing digital marketing platforms

● Proven experience in managing creative agencies and service providers

● At least 3 years of experience within an Automotive (OEM) environment

● Ability to collaborate effectively with international teams and stakeholders

● Basic financial training/understanding, including budget management and reconciliation



Knowledge & Experience

● Minimum of 5 years of experience managing digital marketing platforms  

● Proven experience in managing creative agencies and service providers  

● At least 3 years of experience within an Automotive (OEM) environment 

● Ability to collaborate effectively with international teams and stakeholders 

● Basic financial training/understanding, including budget management and reconciliation 



Special Conditions

● Strong ability to identify and leverage emerging media trends 

● Excellent copywriting skills 

● Proven experience in content creation and management 

● Cultural sensitivity and understanding of international markets 

● Basic understanding of digital marketing principles and web technologies  
 


Behavioural Competencies

● Strong analytical skills for interpreting digital marketing metrics and reports 

● Ability to meet tight deadlines 

● Effective communication skills 

● Team-oriented with the ability to work collaboratively 

● Exceptional project management capabilities 

● Quick learner with adaptability to market changes  

● Attention to detail and creativity in problem-solving 



Technical Competencies

● Proficient in setting up and managing social media and digital marketing campaigns 

● In-depth knowledge of major social media platforms (Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok) 

● Familiarity with Google Ads, AdWords, and Search Engine Optimisation (SEO) 

● Creative writing skills for various digital content formats (web, social media, email) 

● Proficient in Microsoft Office Suite 

● Experience in budget management and financial reporting 



Principal Areas of Accountability

● Support the marketing manager in developing product marketing plans.  

● Manage projects and creative agencies, ensuring clear communication of biefs.  

● Implement the company's marketing strategy across all channels.  

● Plan and execute digital communications across various platforms.  

● Create and manage promotional materials to establish and maintain band identity.  

● Oversee website management, ensuring content accuracy and quality control.  

● Process dealer marketing claims and provide guidance on marketing strategies.  

● Engage with online communities across social media platforms.  

● Create content and videos for band promotion on social media.  

● Monitor budgets and agency performance metrics.  

● Manage influencer relationships and evaluate campaign ROI.  

● Compile and analyse data on competitors and customer insights, optimising marketing efforts based on findings.  

Key Duties And Responsibilities:

Aftersales Strategy Execution & Revenue Growth

● Own and drive regional execution of the OEM aftersales strategy, ensuring alignment to national business objectives

● Deliver regional aftersales revenue performance across parts, accessories, lubrication, labour, and extended services, with accountability for budget achievement

● Establish and manage dealer aftersales targets, translating objectives into dealer-specific action plans

● Identify revenue and profit gaps through data analysis and implement corrective initiatives to improve gross margin, inventory turns, and return on capital



Dealer Performance Management & Profitability

● Lead structured dealer performance reviews using financial, operational, and customer data to assess short-, medium- and long-term performance

● Analyse dealer profitability drivers and provide commercial guidance to improve workshop utilisation, labour efficiency, parts availability, and stock management

● Support dealers in the development and execution of aftersales business and marketing plans tailored to their local market conditions

● Actively monitor aged inventory, stock planning, and parts availability to reduce VOR, improve service levels, and enhance customer satisfaction



Standards, Compliance & Brand Representation

● Ensure full compliance with OEM aftersales operating standards, systems, and minimum franchise requirements

● Conduct regular dealer audits and inspections covering workshops, parts warehouses, processes, and corporate identity

● Drive consistent application of aftersales procedures and initiatives that support a strong and differentiated brand experience

● Ensure the OEM’s corporate image and brand values are accurately represented and upheld across the dealer network



Customer Experience & CSI Ownership

● Champion a proactive, customer-centric culture across the region, ensuring the aftersales customer journey aligns with OEM brand expectations

● Drive dealer participation and accountability in customer satisfaction programmes, using CSI and VOC data to identify root causes and prevent repeat issues

● Manage escalated customer cases where dealer intervention is insufficient, ensuring fair, timely, and effective resolution

● Reduce workshop lead times and work-in-progress levels through improved planning, process discipline, and operational focus



Capability Development & Change Leadership

● Identify dealer capability gaps and support the development of targeted training and improvement plans aligned to OEM policies

● Drive adoption of OEM tools, systems, and optimisation programmes across the region

● Lead change initiatives within the dealer network, influencing alignment to OEM strategy and managing operational and behavioural resistance

● Promote continuous improvement and best-practice sharing across the dealer network



Data, Reporting & Governance

● Leverage OEM reporting platforms and dashboards to monitor dealer performance, identify trends, predict risk, and drive data-led decisions

● Compile and present regional aftersales performance reports, including financial results, KPIs, compliance status, and action plans

● Ensure timely follow-up on dealer commitments, queries, and corrective actions

● Participate in internal OEM forums and contribute to national aftersales planning and performance reviews



Measures of Success (Indicative)

● Achievement of regional aftersales revenue and profitability targets

● Improvement in VIN retention, workshop utilisation, and dealer ROS

● Reduction in aged inventory and VOR due to parts availability

● CSI improvement and reduction in escalated customer complaints

● Dealer compliance audit outcomes and successful programme adoption

CVs to be emailed to careers@gwm.co.za
Closing date: 31 May 2026