Reports to: National Aftersales Commercial Manager
Function:
Aftersales Regional Manager is responsible for overseeing and improving aftersales performance across a defined geographic dealer network on behalf of the OEM.
Purpose Of Position:
The Aftersales Regional Manager is responsible for owning and driving the execution of the OEM aftersales strategy within the assigned region, ensuring sustainable revenue growth, dealer profitability, customer satisfaction, and full compliance with OEM standards.
The role serves as the primary aftersales interface between the OEM and the dealer network, translating national aftersales objectives into regional action plans that improve VIN retention, workshop utilisation, parts and accessories performance, and the overall ownership experience. The position leads performance through influence, data-driven insights, and capability development, ensuring consistent delivery of brand-aligned, customer-centric aftersales operations.
Minimum Qualifications:
● Grade 12 (Matric) with a relevant Automotive, Technical, or Business-related Diploma
● Demonstrated success in aftersales leadership roles within an OEM or franchised dealer environment
● Proven experience managing regional or national dealer networks and influencing senior dealership leadership
Skills And Experience:
● Minimum of 5 years in a similar position
● Strong track record of delivering aftersales revenue growth across parts, accessories, lubrication, service labour, and extended services
● Proven ability to analyse dealer financial performance and implement profitability improvement initiatives
● Sound understanding of workshop and parts operations, inventory management, and customer satisfaction drivers
● Experience translating strategy into executable field action plans across independent dealer environments
● Strong commercial and financial acumen, with the ability to interpret dealer performance data and P&L drivers
● Advanced analytical skills, with experience using OEM systems, dashboards, and performance scorecards
● Excellent communication, negotiation, and stakeholder management skills
● Ability to lead change, manage resistance, and drive alignment without direct authority
● High levels of self-management, resilience, and adaptability in a dynamic, performance-driven environment
● Proficient in MS Office, particularly Excel and PowerPoint
● Willingness to travel extensively within the region, including inter-provincial and cross-border travel, and to work extended hours when required
Key Duties And Responsibilities:
Aftersales Strategy Execution & Revenue Growth
● Own and drive regional execution of the OEM aftersales strategy, ensuring alignment to national business objectives
● Deliver regional aftersales revenue performance across parts, accessories, lubrication, labour, and extended services, with accountability for budget achievement
● Establish and manage dealer aftersales targets, translating objectives into dealer-specific action plans
● Identify revenue and profit gaps through data analysis and implement corrective initiatives to improve gross margin, inventory turns, and return on capital
Dealer Performance Management & Profitability
● Lead structured dealer performance reviews using financial, operational, and customer data to assess short-, medium- and long-term performance
● Analyse dealer profitability drivers and provide commercial guidance to improve workshop utilisation, labour efficiency, parts availability, and stock management
● Support dealers in the development and execution of aftersales business and marketing plans tailored to their local market conditions
● Actively monitor aged inventory, stock planning, and parts availability to reduce VOR, improve service levels, and enhance customer satisfaction
Standards, Compliance & Brand Representation
● Ensure full compliance with OEM aftersales operating standards, systems, and minimum franchise requirements
● Conduct regular dealer audits and inspections covering workshops, parts warehouses, processes, and corporate identity
● Drive consistent application of aftersales procedures and initiatives that support a strong and differentiated brand experience
● Ensure the OEM’s corporate image and brand values are accurately represented and upheld across the dealer network
Customer Experience & CSI Ownership
● Champion a proactive, customer-centric culture across the region, ensuring the aftersales customer journey aligns with OEM brand expectations
● Drive dealer participation and accountability in customer satisfaction programmes, using CSI and VOC data to identify root causes and prevent repeat issues
● Manage escalated customer cases where dealer intervention is insufficient, ensuring fair, timely, and effective resolution
● Reduce workshop lead times and work-in-progress levels through improved planning, process discipline, and operational focus
Capability Development & Change Leadership
● Identify dealer capability gaps and support the development of targeted training and improvement plans aligned to OEM policies
● Drive adoption of OEM tools, systems, and optimisation programmes across the region
● Lead change initiatives within the dealer network, influencing alignment to OEM strategy and managing operational and behavioural resistance
● Promote continuous improvement and best-practice sharing across the dealer network
Data, Reporting & Governance
● Leverage OEM reporting platforms and dashboards to monitor dealer performance, identify trends, predict risk, and drive data-led decisions
● Compile and present regional aftersales performance reports, including financial results, KPIs, compliance status, and action plans
● Ensure timely follow-up on dealer commitments, queries, and corrective actions
● Participate in internal OEM forums and contribute to national aftersales planning and performance reviews
Measures of Success (Indicative)
● Achievement of regional aftersales revenue and profitability targets
● Improvement in VIN retention, workshop utilisation, and dealer ROS
● Reduction in aged inventory and VOR due to parts availability
● CSI improvement and reduction in escalated customer complaints
● Dealer compliance audit outcomes and successful programme adoption
CVs to be emailed to careers@gwm.co.za
Closing date: 30 April 2026
