Reports to: Aftersales Marketing and Product
Function:
The Aftersales Marketing Specialist is responsible for the development of an Aftersales marketing strategy, go to market, launch, awareness, events, campaigns, and marketing activities that are intended to ensure GWM’s Aftersales growth and profitability in the areas of Parts and Accessories.
Minimum Qualifications:
● Grade 12 (Matric) with a Diploma/Degree in Business/Marketing or equivalent combination of education and experience.
Skills And Experience:
● Minimum of 2-3 years’ experience in Spare Parts and/or Automotive Aftersales Marketing at an OEM level.
● In-depth knowledge and experience in areas such as parts marketing, product planning, OEM aftersales marketing (service and parts).
● Excellent knowledge of Microsoft Excel, PowerPoint and Word.
● Strong understanding of business management and leadership principles.
● Excellent communication, interpersonal, leadership, coaching and conflict resolution skills.
● Ability to work in an international and multicultural environment.
● Capacity to innovate, think out of the box, and stimulate creativity.
● Strong communication and facilitation skills to understand and address issues across multiple disciplines.
● Excellent project management skills and ability to handle multiple tasks and manage deadlines.
● Strong business acumen and proven leadership abilities engaging with individuals at all levels and across various regions of the organisation.
● Professional demeanour and behaviour combined with a proactive and driven approach.
Key Duties And Responsibilities:
Marketing:
● Develop and implement promotions and programmes in areas of Parts & Accessories that deliver additional revenue and gross profit.
● Design and implement marketing plan for OEM Aftersales.
● Coordinate with Headquarters team to standardise marketing activities for OEM Aftersales
● Develop tools to measure marketing activities ROI.
● Develop annual marketing budget for OEM Aftersales with a proper P&L tracking.
● Develop weekly/monthly content plans in line with GWM Service and Parts brands marketing strategy and markets’ activities.
● Knowledge transfer and support to dealers and coordinate all Service & Parts marketing and communication activities.
● Implement the marketing communication plans and activities for GWM Service and Parts brands.
● Development of marketing tools and material to support service and parts sales for OEM together with the advertising agency.
● Development of new sales channels and tools to e-commerce and digital marketing for service and parts sales for OEM together with the advertisement agency and internal departments.
● Relationship Management with dealer service & parts marketing team and Off-line & On-line agency partners.
● Manage communication and understanding of needs and information flow between vendors and Aftersales for all development, issues, and approvals.
● Management, development and enhancement of the GWM service and parts websites
● Support all Aftersales Marketing initiatives regarding customer retention related initiatives.
Business Support:
● Active role in service and parts in the organisation with a target to maximise Service & Parts OEM business revenue opportunities and financial objectives.
● Maintain and track marketing budgets for OEM business.
● Ensuring supply and availability of marketing material for dealers.
● Managing and Monitoring PR/PO requests of marketing spending of aftersales team.
● Providing and sharing KPI of performance following guidelines of the company.
Market Research:
● Collect, compile and analyse marketing and communication activities of main competitors.
● Create weekly/monthly reports detailing competitor activities and advertisements in the region and best practices from HQ.
New Model Launch:
● Working closely with internal department (Sales, Product, Marketing and Aftersales) and Coordinating on New Model Launch marketing activity for Aftersales.
● Support each vehicle launch team lead by project managing the Aftersales launch process.
● Work with the launch team lead to co-ordinate the activities of Service & Parts marketing and PR.
● Development of marketing tools and material with specified time period; communication and co-ordination with internal departments regarding launch activities.
Other:
● Perform other duties as required.
● Assist and manage ad hoc projects as required.
CVs to be emailed to careers@gwm.co.za
Closing date: 27 August 2026
