In the Chinese market, GWM SUVs and Pickups have been the sales leader for many years consecutively. Moreover, on an international scale, GWM is one of the first Chinese auto enterprises to go global. GWM began to export vehicles in 1998, including SUV and pickup. So far market layout has been completed in more than 60 countries and regions. By the end of 2018, GWM had more than 400 overseas networks covering regional markets such as Russia, South Africa, Australia, the Middle East, Africa, South America and Asia Pacific, with total overseas sales of more than 600,000 units.
In terms of technology R&D, Great Wall Motors always adheres to the strategy of excessive investment with focus on effective R&D, and pursues the leading position in the industry, laying a solid foundation for continuous independent innovation. With advanced R&D equipment and system, Great Wall Motors is capable of developing and designing SUV, sedan, pickup and powertrain.
With the China headquarters as the core, GWM global R&D layout covers Europe, Asia and North America. Overseas R&D centers have been set up in Japan, the United States, Germany, India, Austria and South Korea.
With ten years of experience in the electronic vehicle developing, GWM has constructed battery core, mechanism analysis, PACK and BMS trial-manufacture laboratories, as well as battery trial-manufacture workshops, test centers and analysis centers.
In the Intelligent Connected Vehicle (ICV) industry, GWM is building an open platform for technological innovation in an effort to push forward the development of 5G, Internet of Things (IOT), autonomous drive, IOV, V2X and other key technologies, and accelerate the industrialization of generic technology.
GWM has created a "12+5" global manufacturing system. In China, following the manufacturing bases in Baoding, Xushui, Tianjin and Yongchuan in Chongqing, GWM is promoting major projects in Zhangjiagang, Shandong, Pinghu, Zhejiang and Taizhou at a steady pace. Globally, GWM owns KD factories in Ecuador, Malaysia, Tunisia and Bulgaria, and Russia Tula HAVAL factory which has been put into production in 2019.
GWM has expanded service centers for different brands to all corners of China. HAVAL operates more than 1,000 4S stores, over 200 showrooms, 1,500 dealerships and more than 2,000 outlets in China, reaching every province and 80% of the counties nationwide. WEY has a diversified system of 4S stores, showrooms, etc., with 300 outlets covering major cities in China. ORA has adopted the ORA Club, ORA Experience Center, ORA Smart Store and Store-in-Store within HAVAL/WEY outlets, expanding from the first- and second-tier cities to the third- and fourth-tier markets. The brand also cooperates with Chinese top e-commerce players to access the online market in addition to the offline market. GWM Pickup is backed up by the most developed sales service system in the Chinese pickup industry accessible at more than 2,000 sales and service outlets. Currently, GWM Pickup is building pickup-only stores all over China to specifically serve its customers.
As one of the first Chinese car manufacturers that went global and entered overseas markets, GWM has started exporting vehicles since 1998, mainly including SUVs and pickups. Now, GWM has 500 networks in over 60 countries, selling a total of 700,000 vehicles overseas. Currently, GWM has extended its geographic presence to Russia, South Africa, Australia, Central and South America, South Asia, the Middle East and Africa
Mainly arranged in the first- and second-tier cities in the key target markets, GWM’s sales and service outlets have positively affected neighboring areas. The location of the outlets is preferred in the core automobile trading center in the urban area. Positive brand awareness has given the outlets the air of high baseline and high standard. An image of reliable Chinese Automobile brand is thus established in global markets, paving the road for GWM brands.
GWM attaches great importance to the construction of after sales service networks in global markets. In such key markets as Australia and South Africa, GWM has established components centers to meet the needs of the after-sales market and improve customer satisfaction
On July 10, 2018, in the presence of Chinese and German government officials, a joint venture agreement was reached between GWM and BMW to establish "Spotlight Automotive" with a 50:50 shareholding ratio. Incorporating the technology, resources and management advantages of both parities, the joint venture will focus on new energy vehicles and aim at the global market. "Spotlight Automotive" with a 50:50 shareholding ratio between BWM and GWM is established. And Spotlight Automotive will practice new business mode, which will realize that the vehicles developed by BWM and GWM, made in China and serve global clients.
GWM released Coffee Intelligence "311 Strategy", to lead the industry in three aspect in three years, namely the largest user base, best user experience and highest coverage of scenarios, hence becoming the leader of intelligent drive in the age of intelligence on December 30. In 2021, GWM is expected to launch China’s first whole redundancy L3 autopilot, China’s first autopilot with laser radar and the autopilot with Navigation On Highway pilot (NOH).